Průvodce tancem
Visual identity and branding for the new project and online art guide comprising dance in all of its forms.
Visual identity and branding for the online art guide designed for both professionals and amateurs in a field of dancing. 

The new dynamic word mark is a metaphor of a classic ballet barre  stationary handrail that provides support for ballet dancers while exercising. The logotype is able to extend or narrow these rails if needed. The word mark as well as the rest of the visual identity uses Graphik (to go along with recently refreshed visual of the related organization).
The new dynamic word mark is a metaphor of a classic ballet barre  stationary handrail that provides support for ballet dancers while exercising.
The identity deploys a vivid blue colour palette with its main shade of slightly brighter royal blue at times accompanied by a light violet. 

Client
Academy of Performing Arts in Prague / Taneční aktuality
Discipline
Visual Identity
Photography
František Ortmann, Adam David
Illustration and animation 
Adam David
Completed
2020