Velikáni / The Greats
Digital campaign commemorating greats of Czech performing arts.
The Greats (Velikáni in Czech) is a soon to be published, digital educational campaign remembering eminent figures of Czech (Czechoslovakian) opera, operetta, ballet, dance and drama. The project is a result of a collaborative effort by several institutions — it aims to celebrate important artists, works and events in a field of performing arts. 

The identity itself is build around bold and distinctive typography (the main font is accompanied by the slightly atypical, mechanistic Hybryda) — a restrained black and cream colour palette which compensate strong and somewhat odd lettering is designed to complement black and white photographs (occasionally used in negative colours or intentionally blurred as seen below). 
The identity itself is build around bold and distinctive typography — a restrained black and cream colour palette which compensate strong and somewhat odd lettering is designed to complement black and white photographs. 
Client
Academy of Performing Arts in Prague, Průvodce tancem
Discipline
Campaign, Digital Design, Visual Identity
Photography
Jaromír Svoboda
Completed
2021