Japanese Performing Arts in Norway


Visuals announcing a series of live–streamed performances and conferences about Japanese performing arts in Norway.
Visual campaign for Danse–og teatersentrum in Oslo announcing a series of live–streamed performances and online conferences about Japanese performing arts and their influence and legacy in Norway. The visual identity is built around groups of haphazardly arranged circles  bubbles, stage spotlights, binocular photo frames, yet most notably a nod to the circle of the sun, an inverted metaphorical representation of Hinomaru (national flag of Japan). Circles in various patterns playfully echoes throughout the identity.
The visual identity is built around groups of haphazardly arranged circles  bubbles, stage spotlights, binocular photo frames, yet most notably a nod to the circle of the sun, an inverted metaphorical representation of Hinomaru.
Red and white palette mirrors Japanese cultural legacy with added black functioning as an accent colour. Chosen colour scheme transcends through every single aspect of the visual identity — from colourful circles and the typography to the red and white duotone photographs.
Design itself is a typographical amalgam of the traditional Japanese visual culture and streamlined, minimalistic, almost visually sterile Scandinavian approach — Japanese/English side is set in serif PP Eiko including its kana, hiragana and katakana syllable alphabets, a tribute to the Japanese costume designer and art director Eiko Ishioka. Helvetica–like Neue Haas Unica was used as a complementary sans serif font for Norwegian side.

Client
EEA and Norway Grants, Danse–og teatersentrum
Discipline
Campaign, Digital Design
Photography (more coming soon)
Tokyo Ballet, Eirik Brenne Torsethaugen
Completed
2021