Open House 2019​​​​
Visual campaign, digital presentation and graphics for Architectural Institute in Prague — one of the leading architecture schools. 
Open House event provided an opportunity to refresh and brighten up current monotonous visuals while staying clean, straightforward and true to the school’s approach to young international talents.
ARCHIP Open House event provided an opportunity to refresh and brighten up current monotonous visuals while staying clean, straightforward and true to the schools approach to young international talents. I went for slightly vulgar, yet weirdly appealing Eckmannpsych for the dates and time schedules — combined with additional information set in Maax. Even though in early sketches I worked with text outlines combinations a lot, final lettering is in solid black. Posters were printed solely on a bright red paper in various formats. This design needed to stand out while maintaining desired architectural purity and simplicity — with its rather courageous, yet still clean lines and expressive duotone colour scheme.

For the purposes of digital presentation, I also created this minimalistic motion graphic displaying the highlights of past academic year. Advertising ARCHIP Open House event, this very graphic was used throughout the social media during the promotion weeks. 

Client
Architectural Institute in Prague
Discipline
Campaign, Digital Design, Poster Design
Photography
Dominik Kučera
Completed
2019